Helena rubinstein Collagenist re plump day cream normal skin 50 ml

Product Description

Skin has a natural ability to recover its shape. Over time, the skin loses this "shape memory," the foundation of its firmness and elasticity. This phenomenon is directly linked to collagen degradation. Representing 80% of the composition of young skin, collagen is the protein responsible for skin density and its ability to recover. In 2013, Helena Rubinstein Laboratories discovered two key collagens involved in the deformability of the dermis, the "shape memory" collagens: collagens XII and XVI. Upon application, the skin is instantly smoothed, firmed, and supple. Day after day, wrinkles are visibly reduced, and the skin appears plump and radiant with youth.