Helena rubinstein Collagenist re-plump anti-wrinkle filling care day cream 50 ml

Skin has a natural ability to recover its shape. Over time, the skin loses this "shape memory," the foundation of its firmness and elasticity. This phenomenon is directly linked to collagen degradation. Representing 80% of the composition of young skin, collagen is the protein responsible for skin density and its ability to recover. In 2013, Helena Rubinstein Laboratories discovered two key collagens involved in the deformability of the dermis, the "shape memory" collagens: collagens XII and XVI. Upon application, skin is instantly smoothed, firmed, and supple. Day after day, wrinkles are visibly reduced, and skin appears plump and radiant with youth.