Shampoo 74 is an excellent nourishing and hydrating treatment, formulated to transform normal to dry hair, soothing the scalp and leaving hair soft, shiny, and voluminous.
Features
Shampoo 74® is a sublime solution for sensitive scalps and damaged hair that require special care. Its advanced formula is ideal for those with dry, damaged, or abraded scalps, and for parched hair, even after chemical treatments such as dyes, perms, gels, or hairsprays. This shampoo not only provides deep hydration, but also ensures a soothing action, reducing irritation, redness, and itching, for an immediate and long-lasting feeling of comfort. The result is visibly softer, shinier, and volumous hair, reflecting health and vitality.
Proteins from 4 cereals (wheat, millet, soy, and barley): Obtained with an isolation process that preserves their properties intact. Beneficial, these proteins provide a complex of essential amino acids, crucial for the essential nourishment and structural strengthening of the hair.
Hydrolyzed milk proteins: These proteins act as a true protective shield, helping to repair the cuticle and prevent split ends, often compromised by aggressive treatments such as dyes or overheating.
Egg yolk: A traditional and extremely powerful ingredient, egg yolk is A rich source of proteins, vitamins, and minerals, essential for intense hair nutrition from root to tip, giving it strength and a natural shine.
Plant saponins: These complex glycosides, with their unique hydrophilic and lipophilic structure, give the shampoo gentle cleansing, soothing, and antiseptic properties, purifying the scalp with extreme gentleness. Plant saponins are obtained from:
Shikaky (India): A variety of acacia whose fruits have been revered for centuries in Ayurvedic medicine for their healing properties. purifying and as a natural anti-dandruff adjuvant.
Desert Date (Africa): Precious saponins are extracted from the rich pulp of this fruit, known for its emollient and protective properties.
Gypsophila (Europe): Saponins are extracted from the root of this plant, also known as 'mist', for its gentle yet effective natural cleansing properties.
Polyphenols: Known for their exceptional anti-dandruff properties, Antioxidants, astringents, and anti-irritants, polyphenols work synergistically to protect and soothe the scalp, helping maintain a healthy environment for hair growth, with a notable calming effect.
Ingredients
Aqua; disodium cocoamphodiacetate; sodium lauroyl glutamate; acacia concinna fruit extract; balanites aegyptiaca fruit extract; gypsophila paniculata root extract; zea corn; panicum miliaceum; hordeum vulgare; soy protein; enzyme hydrolyzed milk protein; acetylated glycol stearate; ovum; xanthan gum; citric acid; phenethyl alcohol; caprylyl glycol; trideceth-8.
Directions for use
Shampoo 74 is formulated for daily use, offering complete cleansing and treatment. Its exceptional nourishing and hydrating properties are so effective that, in most cases, they make the application of a conditioner superfluous, ensuring soft and detangled hair in a single step.
Size
125 ml bottle
Product Code:FRCM238528
Price Trend
This product has been on sale since 20/02/2026
In the last 30 days, the product's lowest price
was 16,03 €
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